Personalized and Non-personalized Bulk Email
There are two methods to send bulk email
to multiple recipients - personalized and
Personalized Bulk Email
Personalized messages are sent independently of
each other and are indistinguishable from
regular non-bulk email.
The huge advantage of personalized email is that
every message may be individually crafted for
the recipient. It is not just the ability to insert
the recipient's name - it is full control over the
People generally feel better when they receive
personalized messages, especially when they're greeted
with their name, not with "Dear Customer", and it is
nice to personalize messages to show respect to your
Unfortunately, personalized email is slow
because your bulk email software has to transfer the
whole text of every message.
Non-Personalized Bulk Email
Non-personalized mode allows to send one message to
the list of addresses. This does not mean that every
recipient will see the addresses of the whole list. It means
that the text of the message needs to be transferred to
the server only once, which gives huge gain in speed.
According to our bulk email
speed tests, non-personalized email
may be sent 15 to 250 times faster than personalized
The gain in speed is more dramatic when you have a
slow modem connection, but even at fastest connection
speeds, non-personalized mailing is still 15 times faster
than personalized one.
Spam filters may throw away all non-personalized
messages, and therefore it is safer to use personalized
We recommend using personalized messages whenever
possible. Even if it takes 2-3 hours to send, it is
However, with large lists or if your message is big
(contains graphics or attached files) sending personalized
messages may be very time consuming.